5 Ways To Develop A Mentor Relationship With Your Professional Hero

So you met your hero in your industry and want the relationship to move past awkward coffee conversation? You're looking for a mentor relationship.

The key is not to ask how you can get them to be your mentor, but how you can get them to want you to be their mentee.

So check it out...convenient faux-wisdom...


1) Always talk in terms of their interests.

Everything you talk about should be in terms of the things they do and are passionate about. If you can get them talking about their problems and concerns, you now have grounds to approach them with meaningful conversation that, more important than solving their problem, lets you show them how insightful you are. INSIGHT is more important than SOLUTIONS. Creative thinking is highly valued in the beginning because half the time you don't have the built-up mutual respect to make you rproposed solution seem legit.


2) DO NOT BE A GERM (pronounced gurm | n: one who is likely to freak out if they meet someone they admire.)

Highly important here. Your heroes are regular people who have worked hard and reached a point of acclaim in their industry. Pay them a compliment to get it out of your system and then value their time by earnestly learning from their stories and being an engaging conversationalist. There is nothing more awkward and disrespectful than spending your entire coffee date sopping over their achievements and live-tweeting everything they say.


3) Stay on their radar

This is a fine art. Walking this line is tantamount to balancing on fishing line stretched across the Grand Canyon. The key to this is the practice and development of high social intelligence.

Social Intelligence says that, in social interactions, we can become more acutely aware of the ''vibe' or 'temperature' of the conversation, and based on this observation, can make decisions as to when to engage the other party again based on that 'temperature.' So basically, PAY ATTENTION to how they react to the conversation and use that to determine if you have an open door. It's harder than you think :).


4) Help them develop Psychological Distance

Psychological Distance is a practice that many leaders use maintain autonomy from their subordinates. It's the establishment of a clear hierarchy, clearly putting the mentor-to-be in a superiority position. If you want to reel in a mentor, help them feel some autonomy and authority. Make sure they feel that you respect their position and that they are clearly the superior and the 'guru.'


5) Ask

I know it sounds simple, but after a few respectful coffees full of insightful conversations that clearly carries undertones of respectful deference from you and kind authority from them, broaching the topic of you shadowing them in their job is not inappropriate. If you have skills to offer, you may be able to make their lives easier. Once again though, check the temperature of the room. It takes awhile, but if they keep having coffee, and it gets less awkward, that's a great sign.


 

Servant Leadership. Permission Marketing. Create a Vacuum.

Psalm 62:1-2

Product or Service?

Music is a product, right?

Wrong.

Music is now a service. The song, sold by way of ANY store, doesn't really matter. It's what happens once you buy it that matters.

I'm listening to You Give Love A Bad Name (Bon Jovi) as I write this. I never bought this song, but I have listened to it 15 times writing this blog because it performs a service; it fires me up.

We HAVE to stop thinking of music as a product. Let's find new ways to make music a service. How do we give listeners the emotions they want quicker, easier, and more effectively? And how do we get them to pick OUR emotional catalyst over the others?

That's the new direction. I'll race ya.

Servant Leadership. Permission Marketing. Create a Vacuum.

Psalm 62:1-2

Free Candy

Free candy is fun, right? Who doesn't take free candy? Especially if it is your favorite kind.

So what if the free candy helped you make a friend?

-"Hey, I got some free Snickers! Want one?"
-"Thanks bro, I appreciate it! What do you do?"
-"I'm an artist. You like jazz/fusion? Here's a free album!"
-"Sweet dude, thanks!"

Would you go see the show of the artist who gave you the candy? Would you make a remark about the album if it was 'remarkable?' Would you Instagram and tweet a picture of the cool album cover next to the candy?

I would. Every day of the week.

http://www.sethgodin.com/permission/thanks.asp


Servant Leadership. Permission Marketing. Create a Vacuum.

Psalm 62:1-2

Day Trading

Why do we swap the extended for the instant? The delayed for the immediate?

Are we that microwave'd of a society? In a world where connection is the greatest asset businesses have, and the most powerful force for promoting new music, why do we settle for the immediate?

Seth Godin wrote in his blog recently "In the connection economy, the thoughtful, patient, mature and modern approach wins out. Because connection is built on trust and generosity, not on snark and short-term wins."

Let's apply this to the music business, which happens to be a business that thrives off of connections and their apparent authenticity. Why would we celebrate the surface-level coffee conversation we had with an executive as a victory in networking? When they begin to confide their problems in you, that is a victory because that opens the door for you to innovate for their benefit...and eventually yours. Do not expect them to give you something, like a job. Try to give them something, like a solution. That will CREATE you a job.

Why do we day-trade instead of invest for the long-term? Invest in human capital, people are worth your time and authenticity and vulnerability.

-Garrison

Servant Leadership. Permission Marketing. Create a Vacuum.

 

Psalm 62:1-2

Friendships and Business Relations

This is the plight of nearly every great entrepreneurial venture, every gifted initiator, every sage-innovator and every sub-par middle manager who has a desire to see those he cares about furthered in their careers.

Business relationships defined previously by friendship are dangerous. This is obvious. They are kryptonite to reputation and poison to brands. What may not be so obvious is the underlying cause to the majority of this danger...the personal and evetual perceived threat to livelihood.

If we dig deep into why most business relations that began as a close friendship have unwanted and adverse friction, it is simply the fight or flight instinct taking over. When we feel an attack coming on, that is, the opposition to change or 'improve' or 'adapt', we seek to stamp it out.

When it is our blood-brother leading that charge against norm, we feel this instinct even more deeply. It becomes a personal offense.

Is this not true? Let's take a moment of self-reflection. The last time you felt that rise in your gut to hastily protest some proposed action, and your best friend proposed it, is it not because you were ultimately more scared of the outcome and threat to your livelihood (however you define livelihood in that moment) than the weight of your trust for your friend's intentions and knowledge?

That fear outweighs everything you knew of your friend. But ask yourself this? What is most important for the end game? This moment of instinct or my relationship?

Please always pick the relationship, regardless of whether you continue to do business together. That is what life is about.

Servant Leadership. Permission Marketing. Create a Vacuum.

Psalm 62:1-2

Built To Assist - Comfortable Ambiguity

In the music industry, you may never have a real job, 9am-5pm. Are you ok with that?

If not, you might want to look into another career.

Because that is exactly what this industry is: a commitment to career-lifestyle that encompasses every corner of your life.

No other industry is this way. So how do we, as humans who crave consistency, survive and thrive?

You have to do your work for a bigger purpose. Music cannot be your all in all. It will never fulfill you. Personally, I am a Christian, so I believe that I should do everything I do for others and, in turn, to turn recognition for success back to God and His grace in my life.

I would recommend this way of thriving. But, for many people, they work for their children's futures, philanthropic purposes, or the satisfaction of fully serving others. As long as you keep your eye on something above simply music, something more glorious and divine-purposed, you will always have fuel in the tank and be comfortable with the ambiguity of our particular industry.

Because, then and only then, success that is normally defined by money, stature, or finite means will hold no allure for you. You will see the purity in labor.

 

Servant Leadership. Permission Marketing. Create a vacuum.

Psalm 62:1-2 

Built To Assist - Channels

Permission Marketing, coined by Seth Godin (www.sethgodin.com), focuses on the channels your consumer draws from and requesting permission from those channels to access the consumer.

Channels are avenues directly to your consumer. Where does your consumer spend his attention points?


Identify your target channels with these questions:

1) Where do messages that resonate with him/her come from?

2) Does he/she have a cause that he/she cares more about than the music they listen to?

3) Which channels are emotionally based channels? These will be more likely to allow your music to become a part of it as compared to channels that are necessary and intrinsic.



Once you identify these channels, HAVE SOMETHING TO CONTRIBUTE to the bigger picture. Your consumer cares about this channel, loves this channel, and actively engages with this channel. Do not replace the channel, simply merge with the channel. Add value to the channel. This will gain your consumer's trust and, provided you are true to the tenants and values of the channel, their love.


An example of this: The Matt Enik Independent We Stand Summer 2013 Tour. This is a summer tour designed by Red Dog Music Group to carry a young country act to consumers. The channel is the preservation of small, local businesses. Red Dog partnered with Independent We Stand, a trusted small business advocacy group through STIHL, Inc and are using Matt's performances to highlight local businesses. Fairs, festivals, high schools, and minor league baseballs teams have all bought into Matt and his performance because of their shared desire to support local businesses. Matt is trusted by the recipients of the content Independent We Stand's channel distributes and, through association, the small business movement channel.

Psalm 62 1-2 

Built To Assist - Change

Hi all, thank you so much for following. I have recently discovered Seth Godin (www.sethgodin.com) and have had the desire over the past month or so to begin writing about some of his theories and their applications to the music industry. So begins Built To Assist.



Seth writes in his blog that marketing equals "change--changing people's actions, conversations, or perceptions."



In the music industry, the goal is to change listeners into followers. But why should they change? Is it because the emotions that our music causes will inspire them on such a level to become rabid followers? No, pointedly it is not. Emotions are fleeting, and with the incredible amount of music available because of the Internet, listeners need more than just 3 minutes and 30 seconds of emotional enhancement to become followers.



Ask yourself these questions as you begin to think about marketing your tunes:

1) What am I without the music? What will these people like about me outside of the music?

2) Do I identify with them, their values, what they care about?

3) Should my music add value to MY life or THEIR lives first?



Think these things over carefully. Followers want to follow real, valuable people who contribute to their lives. Why are YOU valuable?

Psalm 62 1-2