So what if the free candy helped you make a friend?
-"Hey, I got some free Snickers! Want one?"
-"Thanks bro, I appreciate it! What do you do?"
-"I'm an artist. You like jazz/fusion? Here's a free album!"
-"Sweet dude, thanks!"
Would you go see the show of the artist who gave you the candy? Would you make a remark about the album if it was 'remarkable?' Would you Instagram and tweet a picture of the cool album cover next to the candy?
I would. Every day of the week.
Servant Leadership. Permission Marketing. Create a Vacuum.